![]() ![]() But these were the first ads Apple released to personify the Mac - and by extension the company - so personally and so well. Now, Apple wasn't the first company to employ these type of tactics personifying your product, compact, or service is a pretty popular marketing technique. Plus, John even resembled Microsoft founder, Bill Gates, which I always thought was a clever touch to the ad campaign overall. Of course, as everyone knows, the next line of dialogue was spoken by comedian John Hodgman - "and I'm a PC." John - especially next to Justin - looked old, stodgy, and drab. Ths Viruses ad (shown above) was the first ad (out of the original batch of ads) to hit the TV screen, and it starts with a simple greeting, "Hello, I'm a Mac." The phrase was spoken kindly and invitingly by actor Justin Long, who just looked like a casual guy you would see on the street. ![]()
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